The Blog

Graphic of arm with wrench showing how strategy applies to marketing.

7 Marketing Mistakes to Avoid with Your Certification Course

You’re ready to sell your certification course. But are you about to fall into a marketing trap? The first sales ...
Read More
Student in front of a laptop computer studying for an online certification program.

5 Online Teaching Fundamentals for Certification Providers

Even if you’ve taught in the classroom, teaching online presents new challenges. If you’re preparing to teach your first certification ...
Read More
Glasses in front of an eye exam test showing how letters come into focus with testing.

8 Reasons Beta Testing Helps Your Certification Program

Wondering if you can skip the beta testing phase of your certification program? Here’s why you shouldn’t. If you've ever ...
Read More
Two men sitting back to back in front of a brick wall typing on a laptop and using a mobile phone.

How to Encourage Feedback from Certification Recipients

Sick of operating in the dark? Use recipient feedback to improve your course. Most successful certification programs benefit from continual ...
Read More
Businessman sitting in a seat looking at sales figures on a tablet.

How Certifications Can Help You Train Your Sales Team

An effective sales team requires consistent, ongoing training. Certification can help. Sales is a tricky profession. An effective sales representative ...
Read More
Barrista pouring steamed milk into a latte glass.

What Type of Certification Course Should You Develop?

3 Kinds of Certification and What They Mean for Your Certification Business. If you’ve ever considered developing a professional certification ...
Read More

How to Define Your Course Audience

In order to reach your ideal learner, you need to define your audience. You’re getting ready to create your first ...
Read More
8 Questions to Ask Before Developing Your Online Course

8 Questions to Ask Before Developing Your Online Course

How to define your objectives before creating an online certification course. Starting an online certification program is an exciting and ...
Read More
students sitting around a table with markers and a course plan spread out in front of them

How to Beta Test Your Certification Course

You can’t test your own course, so here’s how someone else can do it for you. You’re a new educator ...
Read More
Teacher in front of a class of highschool students

7 Ways to Build Your E-Learning Credentials

Before anyone takes your course, they’ll want to know who you are. Here’s how to establish yourself in the industry ...
Read More